The look of Beetronics FX's pedals made me think of a conversation I had years ago with a friend who was scandalized at the fact that there was a factory whose sole purpose was to wear down new pairs of jeans and make holes in them so that they looked "cooler." At the time, I was recording bands, and I told him: "Actually, that's pretty much what I'm trying to do when I produce a band: I try to add character to their songs so that they sound cooler."... Click on the title for more