Eccentrics sure know how to get noticed, which is an important first promotional step. Then - if they are talented - people will remember them, otherwise they won't. Jack White doesn't need introductions, but the announcement that his record label Third Man Records released a... guitar pedal is so surreal it reminds us of those legendary Dada conceptual art provocations. But the pedal does exist indeed: it's called TMR Bumble Buzz, and - for now - you can only hear it in the video below, where guitarist Olivia Jean, violinist Fats Kaplan and Jack White hinself take turns demoing it.... Click on the title for more