If you really think about it and aren't afraid to sound a little cheesy,  love is always behind the founding of a manufacturing company. Why would anybody otherwise pretty much "condemn" him or herself to building something in (hopefully) humongous quantities for the rest or their lives? In this light, Peter Taylor's idea to call his guitar and stompbox company with the name of the love of his life (Chellee, the woman he's now married to) seems extremely appropriate.... Click on the title for more